Even a little rain couldn’t dampen the spirits at New York’s Governors Ball music festival this past June 6-8! Flushing Meadows Corona Park transformed into a vibrant hub of music, incredible food, and, notably, a dazzling array of interactive brand activations. Beyond catching electrifying performances from over 60 artists, including headliners like Tyler, The Creator, […]

The Vision Behind UNSTAGED: More Than Just a Show, it was of Sunset’s Original Programming and TV Shows Ten (10) years ago! Source: Translucent Events Spotlight: Reliving the Magic of UNSTAGED: Artist Journeys – A Decade of Creative Discovery

At Sunset Corporate Responsibility, we believe that true progress isn’t just about financial gains; it’s about building a sustainable future. We are dedicated to exploring the evolving landscape of ethical business practices, groundbreaking environmental initiatives, and the critical role corporations play in addressing global challenges. Today, we’re shining a spotlight on a pivotal development that

Source: Navigating the Future with Translucent: AI, Consolidation, and the Evolving Event Landscape

The music festival industry is facing significant challenges as it grapples with declining ticket sales, rising costs, and a saturated market Source: Music Festivals Face Crisis Amid Cancellations and Ticket Sales Slumps

As global scientific and academic communities reassess where to host their major conferences, a troubling trend is emerging: the United States is falling out Source: Why Science Conferences Are Abandoning the U.S.—And What It Means for the Future of Academic Events – Translucent

Championing Environmental Accountability and Sustainable Business Practices At Sunset, our commitment to corporate responsibility goes beyond compliance—it is rooted in a deep respect for the environment, public health, and the communities we serve. As a leader in our industry, we recognize the urgent need for businesses to step up and take a more active role

The Midwest is stepping into the spotlight — not just with its iconic hospitality, but with a new wave of design-forward, group-ready properties Source: Translucent: 5 Stunning New and Reimagined Venues + How AI Is Powering the Future of Group Events

At Translucent Events, we celebrate the places where music transcends the stage—where live performance morphs into art, into film, into something unforgettable Source: Duran Duran: Unstaged – The Dreamlike Collision of Music and Cinema – A Translucent Event

Welcome to another edition of Translucent Weekly, where we break down the biggest trends, stories, and strategies shaping the event industry right now—from subtle shifts in sustainability to seismic moves in media experiences. This week’s lineup spans borders, budgets, and blockbuster productions. Let’s dive in. 📍 Canadians Won’t Come? Host Two Conferences Instead When the