Vineta Bajaj joins Rohlik as chief financial officer


Ocado’s group finance director Vineta Bajaj has left the business and joined European online grocery delivery service Rohlik as chief financial officer.

Bajaj held senior finance roles at Ocado for ten years until December 2022 and prior to that worked with Kerry Group and KPMG.

In her new role at Rohlik, she will be responsible for financial management and corporate governance, and will also lead strategic business decisions for the business.

Bajaj said: “My role comprises group-wide oversight of robust financial planning and controls, strengthening the balance sheet, supporting the group’s ambitions in expansion through international financing and investor relations. In short, anything that leads to the strengthening of Rohlik’s financial performance and valuation.”

As part of the group executive team, she will also work closely with operational segments and commercial teams whilst reporting directly to Rohlik’s chief executive and founder, Tomáš Čupr.

Čupr said: “Vineta has hugely relevant experience in the ecommerce industry as a whole and significantly relevant experience in our sector. She understands our industry inside and out. I have no doubt she will thrive in our fast-paced, energetic environment with the opportunity to shape a positive, collaborative culture.

“As we look to the future of Rohlik Group and what is needed to take our business to the next level, Vineta was the obvious choice for CFO. I believe she will be a great cultural fit, her skills and mindset mirror those of the company, and she will help us become the definitive European online grocery company.”

After growing up in Ireland, Bajaj studied business at the University of Limerick and has since worked with grocery retailers and online services in over nine countries. She advises a number of Series A food tech companies globally and is also a mentor at the Judge Business School at the University of Cambridge.

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