Cannings Purple launches two new offerings

Comms agency Cannings Purple has launched social impact and consumer communications practices in the Western Australia market.

Leading Perth-based strategic communications agency Cannings Purple has announced the launch of two new practices – Social Impact, and Consumer Communications.

Managing director, Annette Ellis, said the integrated Social Impact practice was a first for the Western Australian market.

“For nearly 20 years we’ve helped clients navigate from triple-bottom-line reporting, to corporate social responsibility, and the latest focus on ESG,” she said.

“We’re delighted to deliver another West Australian first, with a practice that goes beyond reporting.”

“Our Social Impact practice will see us work with like-minded organisations at every step of their journey — to identify the issues that matter most to their communities, develop genuine and sustained social impact initiatives to address these issues, and create purpose-led campaigns to communicate the measures they are taking to be a force for good in those communities.”

Ms Ellis said the firm’s Consumer Communications practice had also been formalised after many years helping clients grow, shape, and protect their brands through meaningful public engagement.

“Our new practices recognise changing social and environmental obligations, and the growing demand for greater transparency and genuine action from all organisations,” she said.

Ms Ellis said both new practice areas would be led by director Jo Monery.

Mrs Monery hails from Perth and joined Cannings Purple in 2022 after 15 years in London, where she led some of the UK’s best PR agency teams and helped iconic global brands design and implement their social impact strategies and campaigns.

Mrs Monery said the new practices were timely, with the need to demonstrate authentic social impact initiatives, and purpose-led campaigns were increasingly a priority for organisations everywhere, at home and abroad.

“Increasingly, a brand’s reputation is shaped by its contribution to society and the environment,” Mrs Monery said.

“Organisations are expected to take authentic, positive action on the issues that matter most, from sustainability and climate change, to overcoming inequality and addressing mental health issues.

“We want to work with clients who share our commitment to do better — for people, society, and the planet. This includes helping companies who know they must change or transition but are at the start of that journey.”

Mrs Monery said telling that story — and ensuring public voices were heard by the organisations driving change — was another impetus for the Consumer Communications practice.

“The past year we have seen an enormous demand from clients eager to bring their stories to life and drive meaningful engagement directly with the public and community.

“Our new Consumer practice is a natural fit alongside our rapidly growing digital, design and content practices, and we are already off to a flying start with new clients and briefs.”

Ms Ellis said articulating, and more importantly, demonstrating trustworthiness had never been more important.

“Cannings Purple starts and shapes conversations that matter — and there are few conversations more important than the impact we have on the world around us,” she said.

“As Western Australia’s leading strategic communications consultancy, we are proud of the work we already do in this space to support our clients, including the Royal Flying Doctor Service of WA, Reconciliation WA, WA Primary Health Alliance and the Noongar Chamber of Commerce and Industry to name a few.”

The new offerings continue Cannings Purple’s successful track record in growing specialist practices under its strategic communications banner — with a team of more than 40 communications professionals specialising across corporate affairs, stakeholder engagement, investor and government relations, and its in-house design and digital studios.

For more information, please visit https://www.canningspurple.com.au/expertise/social-impact/ or https://www.canningspurple.com.au/consumer-communications/

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