Mahindra Tractors, the world’s largest tractor manufacturer has officially launched its long-awaited, future-ready range of tractors – the Mahindra OJA at the Futurescape event held in Cape Town, South Africa on August 15, 2023.
Mahindra unveiled the new tractors on 3 OJA platforms – the Sub Compact, Compact, and Small Utility in Cape Town. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on the Compact and Small Utility platforms.
Mahindra OJA Tractors
The OJA is Mahindra’s Future Ready range of Global Light Weight 4WD Tractors which is developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan.
The OJA Range is equipped with cutting-edge differentiating technologies that will advance the Mahindra Farm Equipment Sector’s Globalization Vision, significantly unlocking new opportunities for Mahindra Tractors, in line with the company’s purpose of ‘Transform Farming, Enrich Lives.’
The Mahindra OJA Tractors will be Made in India, for the World that will serve diverse markets across 6 continents
Mahindra launched 7 new tractors ranging from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, unparalleled platform versatility, and efficiency to handle diverse agricultural tasks
These 7 models are based on Three Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack), and ROBOJA (Automation Pack)
It is Launched at a price (Pune) of Rs 5,64,500 for the OJA 2127 and Rs 7,35,000 for the OJA 3140.
“The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25% of the Global Tractor industry, while opening new markets like Europe and ASEAN, ” said Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra during the launch.
He added, “Unveiling 7 agile Lightweight 4WD Tractors Light Weight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionize farming worldwide.”
Mahindra OJA Tractors: Advantages
Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global lightweight tractor platform. The OJA tractor range boasts several key advantages that elevate its performance and user experience which are:
With its best-in-class power-to-weight ratio, the OJA range offers higher power availability, making them agile and suitable for various farming applications
The OJA range comes with 4WD as standard, ensuring better traction availability, productivity, and improved performance in various terrains
Precision and Performance, with Automation
Equipped with best-in-class engine technologies, featuring higher backup torque, the OJA range ensures superior performance in terms of fuel economy and lugging abilities
Advanced hydraulics deliver precision in every farm application. Additionally, industry-first automation controls across the OJA range enhance the overall precision and performance of the platform
Comfort and Convenience
The OJA range is thoughtfully designed, catering to user comfort. Tilt and telescopic steering with conveniently positioned controls, and side shift controls with color-coded knobs add to the operator’s awareness and convenience
“The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, pioneering automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast-growing Mahindra & Mahindra Ltd. www.mahindra.com segments like horticulture and grape farming to redefine mechanized farming. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India’s global innovation. OJA will be exclusively made in Zaheerabad, our youngest tractor manufacturing facility. The range will be available for customers in India starting October,” said Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd.
After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe, and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024.
Alongside the introduction of the OJA range, Mahindra will enhance its network of over 1100 channel partners, to enhance customer experience.
First published on: 15 Aug 2023, 16:43 IST