Top 10 Best CXM Companies In India In 2023



India is home to some of the most innovative and successful CXM companies in the world. These companies are leveraging the power of technology and customer data to drive better customer experience, increase customer loyalty, and build stronger relationships with their customers.

what is customer experience management (cxm or cem)?

India is home to several exceptional customer experience management (CXM) companies that have established themselves as industry leaders. These companies prioritize customer satisfaction and utilize innovative strategies to enhance the overall customer experience.

They excel in various domains, such as technology, retail, e-commerce, telecommunications, and financial services. These CXM companies leverage advanced analytics, artificial intelligence, and personalized engagement techniques to understand customer needs, preferences, and behaviours.

Their comprehensive solutions encompass multiple touchpoints, including websites, mobile apps, social media platforms, and call centres, ensuring a seamless and consistent experience across channels.

With their deep understanding of customer-centricity and commitment to excellence, these Indian CXM companies have gained recognition both domestically and internationally, setting a high benchmark for the industry as a whole.


CXM (Customer Experience Management) companies are becoming increasingly important in India in 2023. The focus is on delivering an exceptional customer experience and creating loyalty and trust among customers.

CXM companies help businesses understand their customers better, identify areas of improvement, respond to customer feedback quickly and efficiently, and deliver the best customer experience possible.

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Furthermore, CXM companies use technology and data analytics to gain deeper insights into customer behaviour and preferences. This enables businesses to customize their services accordingly and improve customer satisfaction.

By 2023, it is expected that these companies will be even more prominent in India, with increased demand from businesses seeking to differentiate themselves and provide superior customer service.

Here are the top 10 best CXM companies in India in 2023

HCL Technologies – HCL Technologies is a leading global technology and IT services provider headquartered in Noida, India. Founded in 1991, the company has over 150,000 employees spread across 45 countries around the world.

HCL specializes in providing end-to-end IT services and solutions, including consulting, system integration, software development and maintenance, infrastructure management, cloud computing, business process outsourcing and more.

HCL’s core values of “Trust, Transparency and Flexibility” have enabled it to build strong relationships with its clients, resulting in a long-term, collaborative approach to service delivery.

HCL has a string of successful IT projects for organizations ranging from Fortune 500 companies to public sector bodies. The firm has co-innovation partnerships with some of the biggest names in the industry, such as Microsoft, Oracle, IBM and Cisco.

Its global delivery model ensures round-the-clock expert support in multiple languages. With its robust processes and cutting-edge technology, HCL is equipped to deliver high-end services at affordable prices. This has helped many organizations realize their digital transformation goals.

HCL has also been recognized globally for its commitment to sustainability, governance and corporate social responsibility. It has won several awards for its innovation and excellence in the field of IT.

Wipro – Wipro is a global information technology, consulting, and business process services company. The company was founded in 1945 in India, and today it has offices in over 50 countries around the world.

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Wipro provides integrated solutions to customers in more than 100 countries, serving businesses of all sizes, from start-ups to Fortune 500 companies. Wipro offers a wide range of IT services, including software development, enterprise applications, cloud computing, security, analytics, mobility, infrastructure management, and automation.

Wipro also provides consulting, business process services and digital transformations. Wipro helps companies maximize their efficiency and effectiveness through the implementation of best practices and cutting-edge technologies. Wipro has an impressive track record of delivering quality services on time and within budget.

The company has developed its own proprietary tools for tracking and managing projects and teams, which have been adopted by many of its clients. Wipro has earned numerous awards for its innovation and service excellence, making it one of the most respected IT companies in the world.

Wipro is committed to doing business ethically and responsibly and has established a code of conduct that every employee must abide by. It is also committed to protecting the environment and promoting a culture of sustainability.

Infosys – Infosys is a global technology services corporation founded in 1981. It provides business consulting, IT services, and outsourcing solutions to clients worldwide. It has over 200,000 employees working across 45 countries, spanning multiple industries ranging from banking to healthcare. Its headquarters is located in Bengaluru, India.

Infosys’ services include the design and implementation of software applications, cloud computing, artificial intelligence, big data analytics, enterprise resource planning, customer relationship management, and much more.

They provide end-to-end services so that they can assist their clients with everything from strategy and analysis to development and operations. Infosys also has its own research and development team, which works on cutting-edge technologies such as blockchain, automation, and machine learning.

Infosys has been successful due to its focus on innovation, providing customers with quality services at competitive prices. It has been listed in Fortune 500 for many years and is recognized globally for its commitment to ethical practices and corporate governance. The company’s success is reflected in its financial performance, with revenues increasing steadily over the years.

Infosys operates in a wide range of domains, including healthcare, retail, automotive, defence, telecommunications, and manufacturing. It has strategic partnerships with leading technology companies such as Microsoft, IBM, SAP, Oracle, Adobe, and many others.

Infosys has also invested significantly in startups, incubators, and accelerators. This has enabled it to stay ahead of the competition and remain an industry leader.

TCS – TCS is a global technology and consulting firm with headquarters in Mumbai, India. Founded in 1968, TCS is one of the world’s leading providers of IT services and solutions, helping customers across industries and around the globe to realize their business goals.

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With over 450,000 employees spread across 46 countries, TCS has an impressive portfolio of services that includes software development, cloud computing, digital transformation, analytics, artificial intelligence (AI) and automation, among many others.

TCS also provides a wide range of IT infrastructure and managed services, including data centres, hosting, storage and networking. In addition, TCS offers consulting and professional services that help organizations manage their IT assets and optimize their operations by leveraging world-class technologies and processes.

TCS has been consistently ranked as one of the top employers in India and is recognized for its innovative approach to solving complex customer problems. The company’s commitment to quality, customer-centricity and innovation has enabled it to become one of the most respected companies in the world.

Cognizant – Cognizant is a multinational technology company that offers a wide range of services, including customer experience management (CXM). With its global presence and expertise in digital transformation, Cognizant helps businesses create and deliver exceptional customer experiences.

Cognizant’s CXM solutions are designed to enable organizations to understand and engage with their customers effectively. The company leverages data analytics, artificial intelligence, and automation to provide personalized and contextualized experiences across multiple channels.

Cognizant focuses on helping businesses build customer loyalty and drive revenue growth by delivering seamless interactions and meeting customer expectations.

Through its customer experience consulting services, Cognizant assists businesses in designing and optimizing customer journeys, implementing customer feedback mechanisms, and developing strategies to improve customer satisfaction. They help businesses leverage data-driven insights to make informed decisions and create impactful customer experiences.

With a strong emphasis on innovation, Cognizant continually explores emerging technologies and trends to enhance its CXM offerings. The company’s deep industry expertise allows them to tailor their solutions to specific sectors such as banking, retail, healthcare, and more.

Cognizant’s customer-centric approach revolves around understanding customer needs, aligning business processes, and leveraging technology to deliver differentiated experiences. Their team of skilled professionals works closely with clients to develop comprehensive CXM strategies and implement solutions that drive measurable business outcomes.

Capgemini – Capgemini is a global leader in consulting, technology services and digital transformation. Founded in 1967 by Serge Kampf, the company has grown to employ over 270,000 people in more than 40 countries.

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Capgemini specializes in helping organizations create value through their digital investments and has helped some of the world’s leading brands, such as Airbus, Airbus Group, Bank of America and Microsoft.

The company provides a wide range of services across strategy, technology, operations and consulting, including digital transformation, cloud computing, business process outsourcing, ERP, data analytics and software development.

Capgemini’s extensive experience in digital transformation, combined with its broad network of partners, allows it to develop customized solutions that meet the specific needs of each business.

Its capabilities span a wide range of industries, including financial services, government, healthcare, industrials, manufacturing, retail, telecommunications, media and entertainment.

In addition to its core services, Capgemini also provides a variety of support functions to ensure success for its customers, including business intelligence, network architecture, systems integration, user experience design, and project management.

The company also offers resources and tools to help businesses stay ahead of the curve, such as its Digital Accelerator, which helps clients quickly realize their digital goals.

Capgemini puts its clients first, focusing on delivering top-level support and results. It emphasizes customer relationships and always strives to build long-term partnerships to drive success.

The company also invests heavily in research and development, continuously improving its products and services to provide the best possible experiences for its customers.


By 2023, CXM companies in India will have become increasingly important and influential in the digital economy. They will be providing personalized, customer-centric services to improve customer satisfaction and retention.

These companies will be using advanced technology such as AI, ML, and big data analytics to tailor customer experiences, recommend better products, and make intelligent decisions.

They will also be offering innovative solutions to automate tasks, reduce costs, and increase efficiency. As a result, customer experience management will become a major factor for businesses in India to stay competitive.

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