One thing is clear—U.S. data privacy legislation today doesn’t do enough to truly protect people’s data and, complicating it further, consumers don’t understand how their data is being used or what they’re consenting to, resulting in feelings of annoyance, helplessness and distrust.
As an industry that puts increasing value on data, it’s imperative that advertisers are leaders in going beyond legislation to incorporate ethical business practices into the collection, storage, use and sharing of data. Both data privacy legislation and data ethics will play critical roles in our data-driven world, and by understanding and embracing both, businesses can position themselves to promote positive social impact and business outcomes.